Kellie worked for me at Aristech Surfaces as CMO. She brought strong research capabilities and a strategic focus to her role. She was key in developing informed market based research to understand the market size, potential and our current market share position and growth potential.
Michael Marchi, CEO
Research & Competitive Analysis
We provide research and competitive analysis as input for your business strategy and marketing plan. By identifying market opportunity, accessibility and share we deliver a clear understanding of the challenges and opportunities for growth. Your competitor analysis identifies the strengths and weaknesses of current and potential competitors to provide an offensive and defensive strategic context for capturing and/or protecting market share.